Maximise the value of investing in sustainability by ensuring your marketing and sales is up to speed.
Marketers seeking to sell sustainability face the great values-action gap – the difference between what consumers say they want and what they go on to actually do.
LCD Engineer and Business Development Manager Henrique Mendonca explores the best sales and marketing strategies for selling sustainable buildings.
Topics covered in this video include generic introduction into marketing and sales of sustainable buildings with strategies and mechanisms for your team to capitalise on the true potential. We include generic eTool marketing reports and go explore a summary list of project specific sales and marketing messages and strategies.