eTool’s Vision

A fun and fulfilling future in balance with the planet

Our Story

The story of eTool starts with two friends and engineers Richard and Alex. In 2009, a light conversation about sustainable buildings turned into a disappointing realisation that there were discrepancies with sustainable buildings everywhere they looked, with nothing around to help buildings perform better and quantify their sustainability. So, they decided to take matters into their own hands and in 2010, after an incredible amount of hard work, eToolLCD was born.

Since its inception, the eTool team has grown, reaching countries all over the world such as the UK, Brazil and Germany. With over 200 LCAs under our belt and an impressive client list working on some fantastic projects, we’ve quickly become a global leader of LCAs of the built form, and we’re excited to be at the forefront of the evolution of sustainable building design. For all of us here at eTool, it’s not just about creating the best Life Cycle Design software out there, not just about building sustainably, and not just about reducing our impact on the planet.

It’s about simply building better.

Meet the Team


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Alex Bruce

Business Development Director & Co-Founder

Alex is a mechanical and sustainable energy engineer with over nine years experience in the renewable energy and energy management sector. His expertise specifically focuses on the built in environment, from residential to commercial applications.

Being outdoors and immersed in nature has always been a huge part of Alex‘s life, from growing up on a farm just outside of Perth, to living and working in the Kimberly. He ’walks the talk’ when it comes to low carbon living and retrofitted his inner city home to be carbon positive with recycled water and an edible garden. Since eTool was founded, Alex has worked with architects, developers, and international engineers to educate, train, and provide solutions to projects ranging from residential to infrastructure.

On his spare time, Alex can be found on his family farm in the Perth hills planting trees and making wood pellets for his company EnviroHeat, or burning trekking through the hills on his mountain bike.

Richard Haynes

Lead Software Development and Co-Founder

Rich is a resource engineer with over ten years of experience in operations, project management, consulting and software design. He previously worked in the renewable energy, construction, and mining industries in WA, but always felt that there must be better ways of doing things.

Growing up on a farm in NSW, Richard spent a lot of time outdoors where he developed a great respect for nature and the environment. His eTool journey started back in 2008 on the peak of a Canadian icecap, where he saw firsthand the damaging effects of climate change on the glaciers. Right then, Rich made a promise to change his life and use his full potential to protect the environment.

Since then, Richard has been the driving force behind software development, striving to make eToolLCD the most globally accessible LCA/LCD software out there, so that low carbon design can be achieved by anyone. When he‘s not working behind the scenes, he’s playing with his two boys Hugo and Arlo, and mountain biking through the Perth hills.

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Henrique Mendonca

LCD Engineer | Business Development Manager

Henrique is an electrical engineer with over ten years experience working with Engineering and Information Technology throughout South and North America, and Australia. After moving to Australia in 2012, Henrique decided to specialise in Life Cycle Assessment of the built environment, aligning his work with his passion for sustainability. During this period Henrique became eTool LCD Services Team Leader and he was responsible for managing projects, writing technical reports and supporting the software development team.

Now that he’s back to home country Brazil, he’s currently driving business development for eTool Global and he’s responsible for eTool expansion in the Americas. Henrique is an eToolLCD Specialist and has vast life cycle design experience after completing over 30 whole project LCA studies.

Gabby Shaw

LCD Services

Gabby is a sustainability consultant with a passion for sustainable building design. Her background includes a bachelor’s degree in Environmental Management from Murdoch University and a CIV in Residential Drafting.

Her main aspirations are to help in changing the way construction waste is managed and help normalize the way sustainability is incorporated into residential buildings.


Fei Ngeow

LCD Engineer

Fei Ngeow is a product designer with a passion for sustainable design and has extensive experience in building performance assessment in Australia. After teaching a Product Design course in Shanghai, Fei decided to pursue a Masters in Sustainability Studies at CUSP in Perth.

Fei brings her design and assessing expertise to eTool as a Life Cycle Design Engineer. When she’s not reclaiming unwanted food, you can find her cycling around Fremantle or kite-surfing at the beach.

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Sid Thoo

Architecture and Design Consultant

Sid is chair of the Association of Building Sustainably Assessors (ABSA) and an eco effective architect with over ten years experience in Australian and commercial architecture. After spending a number of years designing luxury homes and expensive carports across WA and seeing the effects they have on the environment, Sid decided to move into sustainability with a focus on solar passive design and Life Cycle Assessment.

Since finding his niche in environmental architecture, Sid has become a regular speaker on sustainable design in the industry and has worked alongside City of Cockburn, City of Vincent, and Shire of Merredin, giving education seminars to their residents on sustainable home design, building, renovating, and retrofitting.


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Pat Hermon

LCD Engineer – UK Business Development Director

Pat is an ESD engineer who specialises in energy efficient construction, renewable technologies and environmental assessment. Pat is fluent in interpreting numerous environmental standards thanks to his years of experience with engineering consultancies in the UK and Perth.

Pat is dedicated to sustainability and traces his green roots back to growing up beside a loch in rural Scotland. After spending a few years in Perth, Australia soaking up the sunshine and windsurfing on the coast, he moved back to the UK and now runs the eTool UK office.


Judith Ruppert

Sustainability Consultant | Business Development Manager, Germany

Judith is a sustainability consultant specialising in carbon accounting/management as well as sustainable supply chain management and sustainability reporting. She has over five years of experience in sustainability consulting for companies and government bodies in New Zealand and Australia, and now works with clients in Germany and Australia through her own Consultancy, Taiao Consulting.

Based in her home country of Germany, Judith is the Business Development Manager for eTool for the region and is a certified eToolLCD assessor and consultant. Outside of the office, you can find her doing yoga, skiing/hiking in the Alps or in her veggie garden playing with her chooks.